Relocation of Sungai Petani Branch

As part of our efforts to continuously enhance the customer experience and service quality for all our partners and customers, we are pleased to announce that the Sungai Petani branch has relocated to a new location on 29 April 2024.

 

The new location details are as below:

No.74, Jalan Legenda 1,

Legenda Height,

08000 Sungai Petani,  Kedah

Phone Number: 04-426 9193

 

We believe that these efforts will play a significant role in our aspiration to become the Leading General Insurer in Malaysia. 
 
Thank you for your support.

Malaysian foodies! Plan your perfect Raya road trip, worry-free

The festive season of Raya is approaching, which means that Malaysians will be taking advantage of the holiday, whether you’re planning out a road trip back to your hometown, or jumping in the car for a quick getaway. No matter what your Raya plans are this year, Liberty General Insurance’s 24-hour on-the-road support is here to help give you a safe and worry-free journey during your travels.

To inspire your next foodie adventure this Raya, let Malaysia’s diverse and rich flavours guide your festive vacation. From the aromatic flavours of Penang’s Nasi Kandar, to the tangy Asam Pedas in Melaka, here’s an easy-to-follow itinerary to make this Raya holiday plan an unforgettable journey interwoven by both taste and tradition.

  • PENANG: Nasi Kandar

Crossing state borders in search of good food isn’t a stretch for the average Malaysian, so we’re kicking off this adventure by venturing up north to, arguably, the food capital of the country. Only a four-hour drive from Kuala Lumpur, indulge in Penang’s very own Nasi Kandar, consisting of steamed rice combined with an assortment of distinct curries and fragrant side dishes that you can choose from.

During the day, take the chance to explore George Town’s street art murals whether on foot or in the comfort of your vehicle, or go for a relaxing stroll by the Batu Ferringhi beach before picking up some delicious Mee Sotong for supper.

  • PERAK: Rendang Tok Perak

Heading to Ipoh, Perak from Penang takes about a two-and-a-half-hour drive, so you’re able to take it easy in the morning. Take advantage of the extra time by giving your car a quick check before you head off, but don’t hesitate to contact Liberty General Insurance for any roadside assistance should you require it, especially with their ongoing offer of complimentary towing services this Raya season.

Once you’ve reached your destination, we highly recommend starting off with the infamous Rendang Tok Perak – a drier version of the well-loved spicy beef stew consisting of over 7 different aromatics to fill your senses. With many charming cafes dotted across the town, don’t forget to also take a stroll along the iconic Concubine Lane for an array of unique snacks and souvenirs, while more adventurous souls can head over to the historic Kellie’s Castle for a dive into the past, or take a relaxing walk around the Zen Gardens.

  • SELANGOR: Ikan Bakar

With Perak behind our backs, take a two-and-a-half-hour cruise to Sekinchan, Selangor for fresh air – and even fresher seafood! Try out their Ikan Bakar along with other popular seafood dishes at one of the local restaurants overlooking the idyllic yet scenic Sekinchan fishing port, and with the right timing and weather on your side, you might be lucky enough to witness a gorgeous sunset during your meal!

Surrounded by the view of paddy fields, take this opportunity to immerse yourself in the serene rural landscape while indulging in local delicacies such as mee udang and other grilled seafood dishes.

  • NEGERI SEMBILAN: Masak Lemak Cili Padi

A drive from Sekinchan to Seremban, Negeri Sembilan is approximately a three-hour drive. Be sure to schedule an early drive to enjoy the picturesque Lake Gardens in the morning before indulging in Masak Lemak Cili Padi, a traditional Negeri Sembilan dish featuring a spicy coconut milk-based curry typically served with chicken or fish.

Seremban is also known for its decadent egg tarts and local pastries, so make sure to stop by and tapau a few as a satisfying road trip snack.

  • MELAKA: Asam Pedas

For the ambitious travellers searching to make the most of their trip, pop by Melaka for the chance to try the Asam Pedas for dinner — one of Melaka’s signature fiery and tangy fish stew poured over a steaming bowl of rice.

In addition to the bustling streets of Jonker Walk, soak in the vibrant atmosphere of this UNESCO World Heritage-listed city and the city lights as you cruise along in your vehicle to rest up for the night before the last leg of your foodie journey.

  • JOHOR: Laksa Johor

With Liberty General Insurance, you can embark on your journey to Johor knowing that on-the-go support is available at the touch of your screen. If you reach early enough for breakfast, try some Kacang Pool, a hearty dish made from mashed fava beans cooked with tomatoes, onions, chilli, and various spices.

However, if you’re aiming for a more leisurely visit to the southern city, you can’t leave the state without having Laksa Johor. This unique version of laksa includes spaghetti-like noodles instead of rice noodles, coated entirely in a rich and flavoursome gravy. 

Filled with diverse Malaysian flavours and activities, this itinerary offers a back-to-back travel schedule which can always be easily tailored to your preferences. However, with Liberty’s Complimentary Towing Service available from 8 to 21 April 2024, you would still be able to ensure a peace of mind on the road as you savour the trip by having reliable road assistance — for free!

The complimentary service is not just for customers of Liberty Insurance, Kurnia Insurans, and AmAssurance — but to all Malaysian Citizens or Permanent Residents driving in Malaysia with a valid driver’s licence and road tax, and is available 24 hours a day, 7 days a week through the One Touch App during the campaign period (T&C applies). 

 

So, whether you’re on the way to indulge in Negeri Sembilan’s infamous Masak Lemak Cili Padi, or have delicious local goodness elsewhere, rest assured that Liberty is committed to providing seamless assistance, making your Raya foodie road trip an unforgettable and worry-free experience.

For more information about Liberty General Insurance and its Complimentary Towing Service, visit www.libertyinsurance.com.my.

  

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Trends & Tech Advancements Reshaping the Malaysian Insurance Space

With two Master's degrees in Risk Management & Insurance Finance from the Wisconsin School of Business, and in Accounting & Financial Economics from the University of Essex, Puneet is a highly experienced finance industry professional with over two decades of leadership experience across diverse functions within the insurance sector.

CEO Insights Asia recently got a chance to interact with Puneet, wherein he shared his insights on the current insurance sector in Malaysia, recent tech trends, advancements, and many other interesting facets. Below are a few key extracts from the exclusive interview –

What are your thoughts on the current general insurance in Malaysia?

Driven by the digital transformation wave, the Malaysian insurance sector has been undergoing a significant digital transformation in recent times. Focusing majorly on enhancing the customer experience, insurance companies are increasingly leveraging data analytics and AI to offer more personalized products, enhance risk assessment capabilities, and streamline claims processing. Additionally, we’re witnessing an ongoing evolution in regulatory standards, including the expected release of Bank Negara Malaysia’s upcoming Digital Insurers and Takaful Operators (DITO) framework, which will foster an even greater transparency between consumers and insurers while bolstering consumer protection and fair competition. This regulatory shift, along with liberalization of the Malaysian insurance market, has created a more competitive environment, encouraging insurance companies to continually innovate and improve their offerings and customer service to strengthen their market share. In light of this, we are dedicated to offering personalized products and services that respond to the unique needs of each customer, embodying our commitment to flexibility and choice.

Could you suggest a few strategies for insurance companies to successfully traverse through the constantly evolving business landscape?

To successfully navigate through the rapidly evolving dynamics of the Malaysian insurance industry, companies must adopt a multifaceted approach and balance the speed of evolution while maintaining customer-centric solutions at the core of their operations. The industry’s shift towards digital channels and AI-driven solutions is central to meeting today’s consumer expectations, enhancing customer service, and improving operational efficiency. This digital transformation extends beyond mere technological adoption, aiming to enrich the customer experience and streamline processes comprehensively. However, product innovation and diversification are equally critical, especially in developing new insurance products that address emerging risks and the changing lifestyles of consumers. Also, in areas such as data protection and financial reporting, it is essential to ensure operations within a protective framework for both the insurance companies and their customers.

Furthermore, proactive engagement with regulatory bodies is essential to foster an understanding of technological benefits and advocate for supportive policies. This collaborative approach should be complemented by robust internal compliance frameworks that ensure innovations align with regulatory expectations from the outset. By embedding a culture of ethical innovation, we can ensure that our advancements in technology not only drive business growth but also uphold the highest standards of integrity and consumer protection.

How should the industry foster innovation in insurance products tailored to the unique needs of consumers?

To successfully innovate and cater to the customers’ ever-evolving requirements, it is paramount for insurance companies to have a clear understanding of their customers’ unique needs, preferences, and cultural nuances. To do so, companies can leverage advanced data analytics to uncover insights into consumer behavior and preferences. Furthermore, engaging directly with consumers to gather feedback and insights can inform the development of tailored products. Also, encouraging a collaborative ecosystem involving all stakeholders of the industry can spur innovation, providing companies with the agility to experiment with new ideas and technologies. By focusing on these areas, we can develop personalized insurance products that not only meet the specific needs of consumers but also exceed their expectations.

Encouraging a collaborative ecosystem involving all industry stakeholders can spur innovation, providing companies with the agility to experiment with new ideas and technologies.

Throw some light on a few key technologies that the insurance sector is currently leveraging to enhance its customer experience.

The increased competition within the industry in recent times has forced insurance companies to innovate rapidly by implementing cutting-edge technologies and developing customer-centric solutions. One of the most impactful innovations has been the Video Appraisal technology, a pioneering initiative introduced by Liberty Insurance during the December 2021 floods that devastated the country to enable the expedition of claims processes within just 2-3 working days, from up to seven days previously. This technology ensures faster and more efficient service delivery to policyholders by reducing turnaround times,streamlining operations, and setting a new standard in the industry for customer satisfaction. The industry’s focus on leveraging data analytics and technological advancements further underscores the move towards more informed and strategic decision-making. This approach enhances both risk assessment and customer engagement, ensuring that services are tailored to meet the evolving needs of consumers.

What does the future hold for the Malaysian insurance industry?

The path forward for Malaysian insurance companies involves a blend of digital transformation, innovative product development, strategic partnerships, and regulatory adaptability. Embracing technological innovation requires a fundamental shift in mindset towards agility, customer-centricity, and openness to change, coupled with a focus on talent development and fostering a culture that encourages innovation and experimentation. By remaining attuned to customer needs and leveraging technology innovatively, we can navigate and evolve effectively in this dynamic industry environment.

  

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Liberty Insurance, Growing Their Lead In Malaysia

General Insurance is a competitive industry one with 19 players faced with inflationary pressure that impact cost whilst dampening demand. Puneet Parischa, CEO of Liberty Insurance tells us how the company faces these headwinds whilst telling us about the integration process.

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