OUR
SUSTAINABILITY
JOURNEY

Overview
As one of Malaysia’s leading Insurance company, we are proud to uphold the highest standards of governance and ethical behaviour. But we do not stop there! For us, insurance goes beyond policies and premiums – it’s a catalyst for positive change and to be empowered. Together, we are building a future where protection and sustainability go hand in hand because protecting what matters today shapes a better,
Today. Tomorrow. Together.

Flood Awareness:
Building Resilience with LGIB

Have you noticed the increasing frequency and intensity of floods in Malaysia in recent years? These events are not only disrupting lives but also causing significant losses—damaged homes, displaced families, and economic setbacks.

To ensure Malaysians have access to sufficient information on flood awareness, we have developed an e-brochure aimed at educating and empowering the public on flood preparedness. It also highlights meaningful steps we can take together to build resilience.
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Stay Prepared for Anything –
Keep What Matters Most Secured,
No Matter the Storm

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Business

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In 2023, a new chapter begins for Liberty as we continue to strengthen our footprint in the market by becoming the only company in Malaysia to have access to multiple brands - Liberty Insurance, Kurnia Insurance and AmAssurance upon successfully acquiring AmGeneral Insurance Berhad.

Sustainability at Work:

At Liberty, we believe that sustainability starts with a single step – a small action that creates a ripple effect, touching every corner of our workplace and beyond. Sustainability isn’t about big ideas and grand gestures, but the choices we make every day.
Engagement Highlight

Serve with Liberty: Plant Trees, Harvest Happiness

MAY 2024 – We took a big step towards a greener future by teaming up with EcoKnights for the “Plant Trees, Harvest Happiness” initiative, a proud part of our Serve with Liberty program, bringing together 606 enthusiastic volunteers for the community effort. During this period, our dedicated team planted 1,100 Rhizophora mucronata mangrove trees, underscoring our commitments to environmental stewardship and collective action.
This initiative not only contributed to the preservation of vital ecosystems but also fostered a sense of community and shared purpose among our employees. At Liberty, we are not just planting trees, we are sowing the seed of happiness, one sapling at a time.

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Membership with United Nation Global Compact Network Malaysia and Brunei (UNGCMYB)

JUNE 2024 – We are thrilled to announce our strategic alliance with the United Nations Global Compact Malaysia and Brunei (UNGCMYB). This partnership reinforces our commitment to sustainability, focusing on empowering our organisation through UNGCMYB’s expertise.
Together, we are shaping a future where sustainability is not just a goal but an integral part of our journey towards excellence.

Engagement Highlight

Liberty Insurance’s Book Donation Drive

AUGUST 2024 – Liberty successfully launched our Book Donation Drive in collaboration with AmBank and Financial Industry Collective Outreach (FINCO) to collect books for distribution to underprivileged students who need them. This will help students, who otherwise might not have the resources, in their pursuit of knowledge.
For this initiative, our generous employees came together to contribute and assemble an incredible collection of books.. These books were delivered to FINCO for distribution across schools in Malaysia.

Engagement Highlight

Financial Literacy for Future Generations Program

As part of our Corporate Social Responsibility (CSR) Initiative, Liberty partnered with Financial Industry Collective Outreach (FINCO) to launch the Financial Literacy for Future Generations program. The objective was to empower and educate secondary school students on financial budgeting and insurance.
Our employees actively volunteered in workshops held across Peninsular Malaysia and East Malaysia, engaging with students through interactive activities and discussions.

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Financial Literacy for Future Generations Program

Over 170 students across different schools participated in the Financial Literacy Program, where they learned essential money management skills under our volunteers’ guidance:

  • SEPTEMBER 2024 – SMK Pandan Mewah, Selangor
  • OCTOBER 2024 – SMK Valdor, Penang
  • NOVEMBER 2024 – SMK Taman Tun Fuad, Sabah

With more workshops planned for other branches, we hope to continue building awareness of financial literacy among the younger generation.

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CSR Initiative: An Uninterrupted Christmas to Remember

DECEMBER 2024 – Last Christmas, we brought joy to the community with a special initiative at Rumah Victory Elderly Home and Rumah Victory Children and Youth Home. Our festive truck, adorned with Christmas decorations and music, traveled around town with Santa Claus onboard, delivering gifts and essential items to bring holiday cheer to the elderly and children.

Our volunteers played a key role, spending meaningful time with the residents, sharing laughter and creating unforgettable memories for the old folks and children alike. This initiative gave us a chance to bring happiness, meet essential needs and spread the warmth of togetherness to those who needed it most.

Engagement Highlight

Making an Impact Together: Supporting the National Kidney Foundation (NKF)

DECEMBER 2024 – Thanks to our Zakat contributors, we are aiding the National Kidney Foundation (NKF), an organisation dedicated to providing subsidised dialysis treatments for underprivileged patients, in acquiring essential medical equipment to ensure patients have continued access to lifesaving care.
Zakat Wakalah is more than just a charitable contribution – it enables organisations to give back to the society by amplifying the positive impact we can create. By channeling these funds into meaningful causes like NKF, we fulfill our responsibility to uplift underprivileged communities and create lasting change.

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Contact Us

1300 888 990 or 03-2619 9000
customer@libertyinsurance.com.my

24/7 Emergency Roadside Assistance
1-800-88-5005
1-800-18-5423 (for Honda Vehicle Owners)

24/7 Worldwide Emergency Medical
or Travel Advice Assistance
Hotline 603 7965 39 77

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